Avenir Next World Armenian

Designed with Monotype
Released by Monotype on January 2021

Please visit Monotype’s website to see the project

Avenir Next World (variable font) is the expansion of the geometric sans-serif typeface Avenir, designed by Adrian Frutiger in 1987 and released in 1988 by Linotype GmbH. Avenir Next World supports different languages and scripts.

One of the main characteristics of Avenir Next Armenian is its long termination and tails, which improve legibility at small sizes. Avenir is versatile, it is designed to work for texts and headlines, on printing and screen and it also offers a wide range of weights. As a type designer, I enjoyed the early stages of the design process, when structure and forms need to be developed. When designing an Armenian font that requires to be harmonized with the Latin script, my creative process begins by identifying a set of questions and by analysing the design of the Latin counterpart. Once I identify potential design issues, I can find solutions that enable me to progress smoothly and to design an Armenian typeface that is not subordinated to the Latin script. I was very excited to have the opportunity to use the knowledge I gained during my PhD research to underpin the design of Avenir Next Armenian. In order to ensure legibility, I also include input from some members of the Armenian community in the UK.